Adam Fletcher has a problem: himself.

Somehow, he’s become a stay-at-home dad. Struggling with his new identity, he freezes when a man attacks a woman on the street, forcing him to finally decide—what kind of man does he want to be?

To find out, he dives into the bizarre, fast-changing world of modern manhood: men’s circles, cuddle parties, masculinity retreats, erotic temple nights, psychedelic adventures, sweat lodges, and… boredgies(?!).

Along the way, he meets many other men–bros, betas, bachelors, bosses, bastards, and bumblers—all just as confused as he is. Can they learn to hug without patting each other’s backs? Can they redefine masculinity to fit them all? And why does learning the answer mean getting naked and peed on with twenty men in the woods of València?

Man of the Moment will make you laugh, squirm, and rethink everything you thought you knew about men, masculinity, and mass mummification rituals.